When planning for Spark begins, one the first things that is decided is the look and feel that we want for the event.
A big part of this is the color scheme. Oh how we love a good color scheme! This year, we sent a "style file" over to Alisa. This file contains a large collection of pictures that as a whole make up the overall feel we are trying to create. She worked off the elements and colors found in those images and created graphics that gave us the definitive look of Spark No. 3.
We are so excited to see how the event comes together. Every year, it's like magic.
